NEW YORK — September 19, 2022 — On the heels of New York Fashion Week, which concluded last week, ApexBrasil, the Brazilian Trade and Investment Promotion Agency, is sponsoring 33 Brazilian women’s contemporary apparel, sportswear, footwear, handbags, and accessories brands that have converged in New York for COTERIE and MAGIC, two prominent fashion industry trade shows that happen in conjunction each year.
Since 1986, COTERIE has gathered designers, buyers, and sellers in the retail and fashion industries from around the world to make connections and forge business relationships. COTERIE features women’s contemporary and advanced contemporary apparel, accessories, and footwear, this year taking place in New York at the Javits Center from September 18-20. Alongside COTERIE is the MAGIC trade show, which has a focus on the East Coast U.S. market specifically and showcases modern sportswear, footwear, and accessories categories.
Together with Brazilian Footwear, an export incentive program that was created in partnership between ApexBrasil and Abicalçados with the mission of increasing the presence of the Brazilian footwear industry and its brands in the international market; Abest, a group that serves a similar mission for Brazilian fashion brands; and Texbrasil, a program for the textile and fashion industry specifically that was created by ApexBrasil and Abit, ApexBrasil is bringing Brazil’s designs to the U.S. buyers attending COTERIE and MAGIC at an important time. Trade relationships around the world are changing as a result of geopolitical events.
“There is room for growth in the North American market, especially with U.S. partners, as Brazil can be a positive alternative to high freight and shipping costs in Asia. The U.S. ranked as the second most important export partner by volume for the Brazilian textile and clothing industry in 2020 – and our goal with bringing these 33 companies to New York this week is to continue that momentum,” said André Limp, Industry and Services Division Coordinator for ApexBrasil. “Demand for Brazilian footwear is increasing as well, with a 64.8% increase in export value in the first seven months of 2022. In fact, Brazil-made shoes shipped to the U.S. generated US$181.8 million – a 106.7% jump in value from the same period last year. Brazil is also betting big on the production of environmentally friendly raw materials, such as initiatives to promote sustainably grown cotton, as global trends shift consumer demand toward greener products. Attendees of COTERIE and/or MAGIC will see sustainability and forward-thinking design from the Brazilian fashion and footwear companies onsite in New York this week.”
ApexBrasil and its partners are sponsoring the following Brazilian brands – and many more – as they showcase their unique designs at MAGIC and/or COTERIE this week:
Source: The Brazilian Trade and Investment Promotion Agency (ApexBrasil)