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After a deep dive into what women want, QVC is making waves in the swim apparel category with suits for all! The retailer surveyed over 2,200 women to better understand their swimwear wants and needs. It turns out that yes, women want quality swimwear that fits their bodies. We figured as much. But the company went deeper.
Some 75% of Gen X to Gen Z respondents said size inclusivity matters, calling it “very important” or “somewhat important.” And nearly 70% of respondents also said that trusting the brand was important when shopping for swimwear. Some 45% said they were more likely to purchase online if they see a live video of products modeled on a variety of body types.
And QVC listened. The already size-inclusive company has now expanded its swim apparel category to feature more high-quality swimwear for all types of bodies, sizes 2 to 32! Plus, video presentations feature models of different sizes “to make the experience a more enjoyable one and reflective of who the customer is,” said Rachel Ungaro, VP and GMM of Fashion Merchandising. “We can show fashion styles from multiple angles to see how light dynamically interacts with the fabric, give a better impression of the texture, fit and color, and demonstrate how the product moves on all body types.”
Shop trusted names like Lands’ End and Jantzen, along with direct-to-consumer brands such as Summersalt and see the items modeled on real bodies at QVC. Also cool: Styles from a new collab between Swimsuits For All and Kim Gravel feature sizes 2 to Plus 34 — all priced the same no matter the size. How rare is that?
We've rounded up some of the best options for all body types (from QVC to Amazon and vendors in between) so you can find the one that — ahem — suits you best. Prices start at just $24.
How fun is this floral? From the fluttery, laser-cut sleeve and the open V neckline to the supportive structure and four-way stretch, this Denim & Co. suit is made to play. The vibrant fabric is chlorine-resistant too. It also comes in a solid magenta two other prints (in an olive and a peacock). (Tip: Toss on some shorts or palazzo pants for an instant outfit.)
"I definitely don’t have the perfect swimsuit body, but this suit is adorable," writes a five-star fan. "So stylish and I can’t wait to wear it! Thank you for bringing such a wonderful style that makes me more comfortable in a bathing suit."
The hourglass silhouette and pure joy of this high-waisted two-piece caught our eye. It's shapely, feminine and very playful. Get this tankini on sale for $24 with the on-page coupon (was $37).
"This bathing suit gives me life!!!!" raved a fan. "I always have such a hard time finding a suit that works for every part of my body: large bust, small waist, large hips...This fits extremely well!!!...I feel like I need to order every color. It is the perfect combination of sexy, classy, supportive, cute and functional. Don’t let this sit in your cart."
A high neck top with wire-free cups and flattering geometric pattern pairs with a flouncy solid skirt for ultimate comfort while moving and grooving on the beach. The Power Mesh tummy control front lining keeps everything secure beneath the skirt.
One fan shares, "Looks great dry and even after it gets wet! Gives me the modesty I want in public without having to constantly run for a coverup! The style is up to date and the macrame at the front is really cute!"
Be as pretty as you please in this one-piece swim frock! The V neckline, flirty side slit and laser-cut crochet overlay radiate femininity, while your middle and rear are granted a little extra coverage. Everything stays in place too, thanks to wire-free molded cups, adjustable straps and extra tummy/midrift control. Choose from three brights (blue, pink and teal) and black onyx.
Shoppers are loving it. "The fit is exactly as Kim described it," raves one fan. "It is probably the best I have ever had. The built-in bra really holds me in well and the entire suit is very slenderizing. Love the lace! Lastly, the color is beautiful. I can't wait to wear it on my cruise next week. Thank you Kim for the bathing suit of my dreams."
A transformative two-piece has stepped up to suit us all: the flouncy, flirty and forgiving Souqfone tankini — a No. 1 bestseller on Amazon.
The well-draped top and high-waisted, tummy-control bottoms are a hit with nearly 18,000 five-star megafans, who describe their bodies in many ways: "plus-size queen," a "new momma," and "skinny girl" with "a small (flat) chest" who says "this suit is obviously very versatile and makes everyone look good." Another wrote: "It is sexy, comfortable and covers all the right places."
Nab this fun tankini for just $30 on Amazon.
This body-loving one-piece from Jantzen offers control, support and UPF 50. It's got tummy control, a molded built-in bra and thick straps that adjust to suit different torso lengths. It's available in seven colors and prints.
Writes a happy shopper: "This is BY FAR the best swimsuit that I have ever owned...I have owned many swimsuits in my 64 years, and I don't think I have ever been happier with one. So much so that I am going to order another color...and will donate all of the other suits I have been squeezing myself into all of these years, none of which ever fit correctly. We are going on a cruise later this year, and this suit will be perfect."
This scoop-neck, zip-front suit has a tummy-control front lining and figure flattering stripes down the side to accentuate an hourglass shape. And there's no risk of a chlorinated pool discoloring this stunner.
One active swimmer shares, "This suit is amazingly slimming on a 'curvy' body. I am involved in a HIIT water aerobics class, and this suit keeps everything in the right place. The built-in bra supports my larger bust very well. I definitely would purchase this suit again."
A bold colorblock does wonders for body and spirit alike, and this one-piece from Summersalt is a perfect example. Note the attractive diagonal seams, built-in cups and adjustable straps. It's a little more expensive than the others, but we say it's worth it! (Thankfully you can always break it into five $19 Easy Pay installments for no extra charge.) Plus a quality piece from a brand like Summersalt will really last you! Oh, and wait til you see the gorgeous green colorway.
Get extra sun protection and max coverage with this slim swim skirt/pant combo from Land's End! The high-waisted swim bottoms offer UPF 50 and chlorine-resistance, plus they dry quickly. Nab them in a neutral blue or black and they'll pair with any tankini top or rashguard. Or try the black-and-white floral with a solid-colored top.
A five-star shopper who always keeps their legs under wraps wrote: "This cute skirted swim leggings opens up countless activities I can now participate in, once again! I have been waiting years for something cute to wear at the pool. Thanks QVC for bringing Lands End swimwear for someone like me! I will be purchasing more from this line from now on. Very well made. Freedom at last!"
The reviews quoted above reflect the most recent versions at the time of publication.
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